MediaAI (formally Media Audits International) is the leading provider of audit and financial management services for the media industry with clients including Fox, HBO, Hulu and the NFL. With a 90% market share in the media industry new pathways to revenue were necessary. As the company sought to target a more tech-friendly client base, they needed to embrace a modern design aesthetic. The goal of this design exploration was to draw inspiration from the tech media environment (Hulu, Netflix, Amazon, etc). The logo embraces the fluidity and variety of media, and the connected letters reference the synthesis of traditional media auditing and the company’s embrace of AI technologies.